Tag: medium is the message

  • Artificial Perceptions and Arbitrary Values

    Analyze your current experiences with some feature of the Interent using McLuhan’s ideas. Marshal McLuhan died in 1980. “All media exist to invest our lives with artificial perceptions and arbitrary values.” Marshall McLuhan “We become what we behold. We shape our tools and then our tools shape us.” Marshall McLuhan “The medium is the message.…

  • The Medium is the Message

    According to Marshall McLuhan, television is a “cool” medium because it provides little information and makes the user fill in what is missing. How do the House Hippo and Media Monkey ads make the user fill in the information? House Hippo Media Monkey Do young people accept what they see in media as being reality?…